Photography Shot List — Ritual Training

📋 Ground rules (read first)

Natural light, candid over posed. Real training moments > staged smiles. Shoot during actual sessions where you can.
Permission: get a quick verbal/written OK from any member who's clearly identifiable (a simple photo-release text is ideal — I can supply one).
No old Fit Body branding in shot — avoid FBBC signage, logos, banners, branded shirts where possible.
Both locations — Bend and Portland, so each page can feel local.
Frame both ways: a few landscape (web heroes) and a few vertical/portrait (Stories, Reels, mobile) of each key shot.
Variety of real people — different ages, sizes, fitness levels. Especially capture 60+ members (see below).
Clean the frame — tidy clutter, wipe mirrors, no half-empty water bottles in the foreground.

1. $99 · 14-Day Intro Priority

Page vibe: no-shame, welcoming, "regular people", you don't have to be fit to start.

Hero + section shots

A newcomer being welcomed / coached 1-to-1 — friendly, reassuring, not intense.
Small group mid-session — a mix of everyday people, clearly not an intimidating "gym-bro" room.
A coach demonstrating / adjusting form for someone who looks like a beginner.
Genuine laughter / relaxed faces — the "this is actually fun and doable" feeling.
A wide shot of the space looking bright, clean and approachable.

2. Longevity 60+ Priority

Page vibe: strength for independence, own pace, coaches work around your body. Real 60+ members are the whole point here.

Hero + section shots — feature ACTUAL 60+ members

Adults in their 60s/70s doing strength work — dumbbells, sled, banded movements — looking capable and strong, not frail.
A coach spotting / supporting an older member through a movement (the "they work around my body" proof).
An older member doing a modified exercise confidently — shows scaling.
Balance / functional movement (step-ups, carries) — ties to "keep up with the grandkids / stay independent".
Two or three 60+ members chatting/laughing together — the supportive community angle.

3. Win-Back / Reactivation

Page vibe: come back without it being a big thing; you loved the coaching & community.

Section shots

Warm welcome moment — coach greeting a member at the door / fist-bump.
Group camaraderie — high-fives, end-of-session smiles, the "family" feel.
A visibly stronger/progressing member mid-lift — the "why it worked" reminder.

4. General gym / brand page

Coach-led small-group training, the everyday Ritual experience.

Section shots

Signature coach-led group session — energy, a coach clearly leading.
Range of ages & abilities training side by side.
Equipment in real use (kettlebells, rowers, sleds) — not empty racks.
The new Ritual signage / branding once it's up (exterior + interior).

5. Coaches for the credentials section

The landing pages have a spot for coach qualifications — pair each with a photo.

Per coach (both locations)

A clean portrait — friendly, approachable, good light (a plain wall is fine).
One "in action" shot — coaching, demonstrating, encouraging.

6. Brand & detail shots social + KB

The space — clean wide + detail shots (turf, rig, whiteboard, community board).
Texture/detail — chalked hands, a loaded barbell, the sign-in area — for social accents.
Candid community moments — before/after class chatter, coffee, laughter.
A few "hero" wides of each location that could headline the homepage.

When you've got them: drop everything into the shared "Ritual Photos" Google Drive folder (name subfolders by location + coach). We'll swap them in over the AI placeholder images. Aim for ~30–50 keepers to start — more is better.